The AMP Media and Data Management Platform is the premier sell-side advertising technology suite for premium publishers and networks. AMP simplifies all aspects of display, video, and mobile ad management by bringing together five key media functions in one holistic solution:

 

 

• Revenue, profitability and business intelligence

• Audience creation/targeting in a complete data management platform with instant access to all major data companies including Nielsen, eXelate, AdAdvisor, a Neustar Service, RL Polk, DataLogix, and more

• Cloud-based audience analytics at the creative, site and placement level

• Yield optimization and RTB demand for your inventory, if desired

• On-demand audience extension on brand-safe triple-screened inventory

• Fully compatible with DoubleClick for Publishers, DFP Premium and Salesforce.com, AMP uniquely enhances the advertising value of both the who (data) and the where (content) from sales pipeline through ad delivery.

 

Brand-name publishing leaders such as Cox, Belo, IDG and Ziff Davis rely on AMP to sell more efficiently and increase revenue.

For more information on what Collective’s technology solutions can do for your brand, please email pubsolutions@collective.com.